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Job Description

JOB DETAILS

Job Title:
DIrector of Content Strategy - Internal Engagement
Department:
Communications
ID:
COM_DirInternal
Title of Supervisor:
VP for Communications
Date Completed:
2017/08/23

JOB SUMMARY

Within a highly collaborative team environment, partner with other communications staff members and campus stakeholders to steward the College’s brand and express it in the most exciting and effective ways for primary audiences. As Director of Content Strategy – Internal Engagement, this senior leadership position plays a leadership role in the development and management of content strategy, contributes to the creation of multi-platform content in support of Grinnell’s mission, goals, and strategic priorities, and will:

•Collaborate with campus partners to develop strategy for integrated communications.
•Direct and manage integrated communication strategies based on a shared understanding of the College, including mission, vision, and values as well as institutional identity and brand strategy; its audiences and stakeholders; and our communications channels.
•Consult with colleagues to facilitate alignment of the Colleges brand, identity and strategic priorities throughout various communications.
•Manage primary campus partnerships, including Senior Leadership, Development and Alumni Relations, and academic centers and institutes.
• Lead campus partners and project teams to develop and execute creative, engaging content that meets project objectives for campus stakeholders, donors, and alumni, image-building, and other operations of the College as assigned.
•Identify opportunities to improve internal communications, including but not limited to: directing research, analysis, design and implementation of internal communications programs; oversight of internal communications media and channels; creating strategic communication plans to ensure internal stakeholders are informed of decisions, policies, and issues.
•Identify assessment measures for projects by using available metrics and analytics to inform content development and articulate insights and recommendations to improve and optimize content.
•Create professional development plans for both individual team members and the department to ensure team members continue to develop discipline expertise, remain up-to-date with industry best practices, and share skills and knowledge with fellow team members to advance cross-training and strategic integrated communications practices.

ESSENTIAL JOB RESPONSIBILITIES

Responsibility % of Time
 
Team Leadership
•Guide communications team members in the development and execution of strategic integrated communications.
•Provide project direction, including content strategy, objectives, audience overview, success parameters and timelines (in partnership with project manager).
•Identify and approve adequate resources for project execution.
•Develop customer service orientation among team members.
•Appraise individual and team performance.
20 %
 
Campus Partnerships
•Build and maintain consultative relationship with campus partners to regularly provide overview of priorities and define communications needs to better anticipate and manage workload.
•Manage assigned campus partnerships to provide guidance on project details including meeting summaries, project/creative briefs, schedules/timelines (depending on project type and level some these tasks may be delegated to project manager or other team member) and project feedback (including qualitative and quantitative measures).
•Act as liaison between campus partners and Communications to regularly share updates, events, personnel changes, “expert” areas, story ideas, and in order to identify engagement opportunities.
20 %
 
Content Strategy
•Direct development of creative, engaging content across audiences and communication channels.
•Regularly evaluate content to improve the quality and effectiveness by directing appropriate research, analysis of results, and oversight communications channels.
20 %
 
Brand Management
Oversee application of brand, identity and quality standards in all content development.
20 %
 
Professional Development
Create individual and team development plans in support of College and departmental objectives.
20 %

GENERAL RESPONSIBILITIES

1) Maintain regular and reliable attendance.

2) Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.

3) Understand and comply with the policies of the College Staff Handbook.

4) Demonstrate commitment to customer service. Establish effective relationships with internal and external customers and respond to their needs.

5) Perform duties as a team member in a manner supportive of department and College procedures, policies and goals.

6) Protect confidentiality of College information.

7) Provide leadership to others through example and sharing of knowledge/skill.

8) Communicate with others in a courteous and helpful manner.

9) May be asked to fill positions considered essential during weather emergencies or other events requiring special staffing.

10) Perform other duties as assigned.

SUPERVISORY RESPONSIBILITIES

 

Yes

No


Does this job have supervisory responsibilities? (place an "x" in the appropriate box)
x
 

Place an "x" in the appropriate box

If yes, how many?


Student Staff
Non-exempt
Exempt
x
5
If "Student Staff" - Approximately how many total hours of student staff?

LEADERSHIP:

  Do Not Enter
 
Supervise/manage/direct the selection, training, development, and appraisal of personnel.

0 %

SUPERVISION RECEIVED

  Do Not Enter
 
Nominal Direction:
subject only to very broad communication associated with my position.
0 %

EDUCATION

Degree/Diploma
Program of Study
Required/Preferred

Bachelors
Additional Educational Requirements

EXPERIENCE

  Do Not Enter:
 
Seven years or more

0 %

COMPUTER OPERATIONS

  Do Not Enter:
 
Utilize complex computer operations (intermediate programming, relational databases, and operating systems) and advanced features of software packages (word-processing, spreadsheet, graphics, etc.)

0 %

CERTIFICATES, LICENSES, REGISTRATIONS

TRAVEL

Do Not Enter
 
Minimal overnight travel (up to 10%) by land and/or air.

0 %

ADDITIONAL INFORMATION OR QUALIFICATIONS

ESSENTIAL FUNCTION ANALYSIS

Accurate identification of essential and marginal functions and the time required is important for making a variety of personnel decisions, including recruitment, hiring, performance evaluation, discipline, training and accommodation. The analysis explains the components of the job by identifying who, what, why, how much, and when.

MENTAL/COGNITIVE REQUIREMENTS

 

Under 1/3

1/3 to 2/3

Over 2/3


Analyzing information or data
x
Effective communication skills (written and verbal)
x
Composing & comprehending communication materials (written and verbal)
x
Establishing effective interpersonal relationships
x
Adjusting to changes (work load, environment, department structure, etc.)
x
Using logic to define problems, collect information, establish facts, draw valid conclusions, etc.
x
Making decisions of moderate to substantial consequence
x
Performing mathematical calculations
x
Editing reports or technical materials
x
Planning and organizing (work load, schedules, events, etc.)
x
 

Under 1/3

1/3 to 2/3

Over 2/3


Handle stressful, emotional and/or frustrating situations
x
Working with numerous distractions
x
Working under a time pressure and within timelines/deadlines
x
Coordinating work with others
x
Handling multiple assignments and priorities
x
Completing work in an accurate manner
x
Concentrating - maintaining attention to details and tasks
x
Memory functions (remembering names, details and procedures)
x

PHYSICAL REQUIREMENTS

 

Under 1/3

1/3 to 2/3

Over 2/3


Stand
x
Walk
x
Sit
x
Ability to walk up or down stairs
x
Use hands to finger, handle, or feel
x
Reach with hands and arms
x
Climb or balance
x
Stoop, kneel, crouch, or crawl
x
Talk or hear
x
Taste or smell
 

Under 1/3

1/3 to 2/3

Over 2/3


Up to 10 pounds
x
Up to 25 pounds
x
Up to 50 pounds
Up to 100 pounds (with an assisted device)
More than 100 pounds (with an assisted device)

GENERAL PHYSICAL REQUIREMENTS

  Do Not Enter
 
Light physical activity performing non-strenuous daily activities.

0 %

VISION REQUIREMENTS

  Do Not Enter
 
Close vision (clear vision at 20 inches or less)

0 %

WORK ENVIRONMENT

 

Under 1/3

1/3 to 2/3

Over 2/3


Wet or humid conditions (non-weather)
Extreme cold (non-weather)
Extreme heat (non-weather)
Outdoor weather conditions
Work near moving mechanical parts
Work in high, precarious places
Air Contamination (i.e., dust, fume, smoke, toxic conditions, disagreeable odors)
Toxic or caustic chemicals
Work with explosives
Risk of electrical shock
 

Under 1/3

1/3 to 2/3

Over 2/3


Vibration (i.e. operating jackhammer, impact wrench)
Risk of radiation
Confined Spaces

ENVIRONMENTAL CONDITIONS

  Do Not Enter
 
Outdoors but in an enclosed vehicle protected from extreme weather conditions.

0 %
 
Outdoors exposed to changing weather conditions (for instance, rain, sun, snow, wind, etc.)

0 %
 
Well-lighted, heated and/or air-conditioned indoor setting with adequate ventilation.

0 %

TYPICAL NOISE LEVEL

  Do Not Enter
 
Moderate noise (examples: business office with computers and printers, light traffic)

0 %

ADDITIONAL INFORMATION

Employee Statement of Understanding

As an employee, I will strive to uphold the mission and core values of Grinnell College. I understand that my work and my presence contribute to the teaching and learning environment. I have read and understand the job description for my position and I am able to perform the essential functions of this position as stated. I agree to comply with college policies and all laws, rules, regulations, and standards of conduct relating to my position. As an employee, I understand my duty to report any suspected violations of the law, unsafe work environment or practices, sexual harassment, discrimination, or other misconduct to a supervisor or other designated college official. I further understand that should I have a workplace injury, I will report it to my supervisor and/or the Office of Human Resources promptly.