Within a highly collaborative team environment, partner
with other communications staff members and campus
stakeholders to steward the College’s brand and express
it in the most exciting and effective ways for primary
audiences. As Director of Content Strategy – Internal
Engagement, this senior leadership position plays a
leadership role in the development and management of
content strategy, contributes to the creation of
multi-platform content in support of Grinnell’s mission,
goals, and strategic priorities, and
will:
•Collaborate with campus partners to
develop strategy for integrated
communications. •Direct and manage integrated
communication strategies based on a shared understanding
of the College, including mission, vision, and values as
well as institutional identity and brand strategy; its
audiences and stakeholders; and our communications
channels. •Consult with colleagues to facilitate
alignment of the Colleges brand, identity and strategic
priorities throughout various communications. •Manage
primary campus partnerships, including Senior
Leadership, Development and Alumni Relations, and
academic centers and institutes. • Lead campus
partners and project teams to develop and execute
creative, engaging content that meets project objectives
for campus stakeholders, donors, and alumni,
image-building, and other operations of the College as
assigned. •Identify opportunities to improve internal
communications, including but not limited to: directing
research, analysis, design and implementation of
internal communications programs; oversight of internal
communications media and channels; creating strategic
communication plans to ensure internal stakeholders are
informed of decisions, policies, and issues.
•Identify assessment measures for projects by using
available metrics and analytics to inform content
development and articulate insights and recommendations
to improve and optimize content. •Create
professional development plans for both individual team
members and the department to ensure team members
continue to develop discipline expertise, remain
up-to-date with industry best practices, and share
skills and knowledge with fellow team members to advance
cross-training and strategic integrated communications
practices.
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