In three to five sentences, please briefly describe the job’s primary purpose to the department.
Job Summary
Within a highly collaborative team environment, partner with other communications staff members and campus stakeholders to steward the College’s brand and express it in the most exciting and effective ways for external audiences. The Content Strategist contributes to the creation of multi-platform content in support of Grinnell’s mission, goals, and strategic priorities, and will:
• Support and execute integrated communication strategies based on a shared understanding of the College, including mission, vision, and values as well as institutional identity and brand strategy; its audiences and stakeholders; and our communications channels. • Work with team members to develop and execute creative, engaging content that meets project objectives for student recruitment, donors, and alumni, image-building, and other operations of the College as assigned. • Use available metrics and analytics to inform content creation and share insights and recommendations to improve and optimize content. • Continue to develop discipline expertise, remain up-to-date with industry best practices, and share skills and knowledge with fellow team members to advance cross-training and strategic integrated communications practices.
The Content Strategist – Design responsibilities include working to maintain Grinnell College graphic standards in internal, external, and electronic publishing.
Position Summary Information
Select the level of education needed to successfully accomplish the essential duties of this job.
Bachelor’s degree (B. A.) from four-year college or university
If a specific degree, certification, license, or registration is necessary, please list.
n/a
Select the level of experience needed to successfully start the position and accomplish the essential duties of this job.
Three years or more
Preferred Qualifications
FLSA Category
Exempt
Staff/Faculty
Staff
Employment Status
Full-Time
Employment Category
Regular
Essential Staff (emergency situations)?
No
On-Call?
Essential Responsibilities
List the job’s most important responsibilities. There are probably no more than six of these. Also indicate the approximate percent of time spent on each job function. (Note: Do not record how the job responsibilities are carried out.)
Essential Responsibility percentage of time needs to equal 100%
Responsibility
Content Creation Produce high-quality content that maintains College identity and brand standards and meets project objectives. •Provide direction and feedback to designers and photographers. •Serve as brand ambassador and consultant to campus and external stakeholders.
Percentage Of Time
70
Responsibility
Content Strategy Consult with stakeholders and contribute to the development of strategic communication plans. •Collaborate with campus partners and project teams to identify needs, develop strategy, and define project parameters.
Percentage Of Time
10
Responsibility
Brand Management Ensure brand, identity, and quality standards in all content development
Percentage Of Time
10
Responsibility
Content Coordination Manage workflow, communicate with stakeholders, coordinate projects between Communications staff and vendors.
Percentage Of Time
5
Responsibility
Professional Development Actively engage in professional development to both advance discipline expertise the office-wide practice of strategic integrated communications.
Percentage Of Time
5
General Responsibilities
General Responsibilities
(1) Maintain regular attendance in accordance with department policy.
(2) Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
(3) Understand and comply with the policies of the College Staff Handbook.
(4) Demonstrate commitment to customer service. Establish effective relationships with internal and external customers and respond to their needs.
(5) Perform duties as a team member in a manner supportive of department and College procedures, policies and goals.
(6) Protect confidentiality of College information.
(7) Provide leadership to others through example and sharing of knowledge/skill.
(8) Communicate with others in a courteous and helpful manner.
(9) May be asked to fill positions considered essential during weather emergencies or other events requiring special staffing.
(10) Perform other duties as assigned.
Supervisory Responsibilities
Does this job have supervisory responsibilities?
Yes
If yes, then check all that are supervised by this position.
Supervise Student Staff
Yes
If you supervise student staff, enter approximately how many and the total hours? (e.g., 2 students/XX hours)
3
Supervise Non-Exempt Staff
No
If you supervise non-exempt staff please enter the number.
Supervise Exempt Staff
No
If you supervise exempt staff please enter the number.
Select the level of supervision that this position provides.
Supervise/manage/direct the selection, training, development, appraisal and work assignments of personnel.
Supervision Received
Select the level of supervision that this position receives from their supervisor.
General Direction: receive very general guidance with respect to overall objectives; work is usually quite independent of others; operate within division or department policy guidelines using independent judgment in achieving assigned objectives.
Computer Operations
Please check one of the following
Utilize complex computer operations (intermediate programming, relational databases, and operating systems) and advanced features of software packages (word-processing, spreadsheet, graphics, etc.)
Travel
Please check one of the following
Minimal overnight travel (up to 10%) by land and/or air.
Essential Function Analysis
Accurate identification of essential and marginal functions and the time required is important for making a variety of personnel decisions, including recruitment, hiring, performance evaluation, discipline, training and accommodation. The analysis explains the components of the job by identifying who, what, why, how much, and when.
Essential functions are those functions that individual must be able to perform either unaided or with the assistance of a reasonable accommodation. A job function may be considered essential if it meets one of the following criteria:
the position exists for performance of the function;
a limited number of employees can perform the function, and it, therefore cannot be reassigned;
the function is specialized and requires certain expertise to perform it.
Many jobs will also have marginal functions. Marginal functions are those that may be performed by the position but are not tasks critical to job success, can be completed in a number of ways by a variety of people, and are not the primary functions for which the position exists.
Mental/Cognitive Requirements
How much on-the-job time is spent in the following mental/cognitive activities? Show the amount of time by checking the appropriate boxes below.
Does this job have any essential vision requirements? Check all that apply.
Close vision (clear vision at 20 inches or less), Distance vision (clear vision at 20 feet or more), Color vision (ability to identify and distinguish colors), Peripheral vision (ability to observe an area that can be seen up and down or to the left and right while eyes are fixed on a given point), Depth perception (three-dimensional vision, ability to judge distances and spatial relationships), Ability to adjust focus (ability to adjust the eye to bring an object into sharp focus)
Work Environment
How much exposure to the following environmental conditions does this job require? Show the amount of time by checking the appropriate boxes below.
Wet or humid conditions (non-weather)
None
Extreme cold (non-weather)
None
Extreme heat (non-weather)
None
Outdoor weather conditions
None
Work near moving mechanical parts
None
Work in high, precarious places
None
Air Contamination (i.e., dust, fume, smoke, toxic conditions, disagreeable odors)
• Support and execute integrated communication strategies based on a shared understanding of the College, including mission, vision, and values as well as institutional identity and brand strategy; its audiences and stakeholders; and our communications channels.
• Work with team members to develop and execute creative, engaging content that meets project objectives for student recruitment, donors, and alumni, image-building, and other operations of the College as assigned.
• Use available metrics and analytics to inform content creation and share insights and recommendations to improve and optimize content.
• Continue to develop discipline expertise, remain up-to-date with industry best practices, and share skills and knowledge with fellow team members to advance cross-training and strategic integrated communications practices.
The Content Strategist – Design responsibilities include working to maintain Grinnell College graphic standards in internal, external, and electronic publishing.
Essential Responsibility percentage of time needs to equal 100%
Produce high-quality content that maintains College identity and brand standards and meets project objectives.
•Provide direction and feedback to designers and photographers.
•Serve as brand ambassador and consultant to campus and external stakeholders.
Consult with stakeholders and contribute to the development of strategic communication plans.
•Collaborate with campus partners and project teams to identify needs, develop strategy, and define project parameters.
Ensure brand, identity, and quality standards in all content development
Manage workflow, communicate with stakeholders, coordinate projects between Communications staff and vendors.
Actively engage in professional development to both advance discipline expertise the office-wide practice of strategic integrated communications.
(2) Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
(3) Understand and comply with the policies of the College Staff Handbook.
(4) Demonstrate commitment to customer service. Establish effective relationships with internal and external customers and respond to their needs.
(5) Perform duties as a team member in a manner supportive of department and College procedures, policies and goals.
(6) Protect confidentiality of College information.
(7) Provide leadership to others through example and sharing of knowledge/skill.
(8) Communicate with others in a courteous and helpful manner.
(9) May be asked to fill positions considered essential during weather emergencies or other events requiring special staffing.
(10) Perform other duties as assigned.
Essential functions are those functions that individual must be able to perform either unaided or with the assistance of a reasonable accommodation. A job function may be considered essential if it meets one of the following criteria:
-
the position exists for performance of the function;
-
a limited number of employees can perform the function, and it, therefore cannot be reassigned;
-
the function is specialized and requires certain expertise to perform it.
Many jobs will also have marginal functions. Marginal functions are those that may be performed by the position but are not tasks critical to job success, can be completed in a number of ways by a variety of people, and are not the primary functions for which the position exists.No documents have been attached.