Produce high-quality content that maintains College
identity and brand standards and meets project objectives.
•Write,
photograph, coordinate, and publish content to the official College social
media channels (including but not limited to Facebook, Twitter, and
Instagram), ensuring the College’s key messages are presented in a
deliberate, timely, accurate, and compelling fashion.
•Prioritize
social media messages; monitor, identify, assess and elevate relevant
departmental content to the institutional level.
•Promote noteworthy
College activities and achievements through all appropriate
channels.
•Work with the Sr. Content Strategist - Media Relations and
our agency to support the College's media relations, collaborating with
faculty to promote them as subject experts, and support efforts related to
local, regional, and national reputation.