In three to five sentences, please briefly describe the job’s primary purpose to the department.
Job Summary
The Assistant Director of Admission Marketing will work with a team of admission, communications, financial aid, and admission operation professionals to support and fulfill a strategic student recruitment marketing plan. Reporting to the Admission Marketing Specialist, this person will be a member of the Admission Communications Team, which develops and implements a comprehensive, multi-channel communication and marketing plan for prospective students and their influencers, in collaboration with the Office of Communications. This person will work closely with the Admission Marketing Specialist (Office of Admission) and the Social Content Specialist (Office of Communications) to develop admission-related print, web, email, and social media strategies and content in alignment with the College’s larger social media strategy, per the leadership of the Social Content Specialist. Depending on candidate qualifications and interests, this person may also have responsibility for a limited domestic recruitment territory; student recruitment training and support will be provided as necessary.
Position Summary Information
Select the level of education needed to successfully accomplish the essential duties of this job.
Bachelor’s degree (B. A.) from four-year college or university
If a specific degree, certification, license, or registration is necessary, please list.
• At least three years successful/proven experience in bringing new ideas, creativity, vision and cohesiveness to teams, preferably in educational and/or sales organizations.
• At least three years of successful/proven experience in marketing and communications work, including developing social media content across multiple platforms, specifically in support of educational, recruitment, and/or sales operations.
• Familiarity with contemporary best practices in strategic recruitment marketing and communications and the management of multi-platform social media campaigns that are strategically aligned with a wide array of other recruitment marketing communications initiatives.
• Demonstrated excellence in utilizing data analysis to inform strategic thinking and action
• Familiarity with programming languages (HTML and Liquid Markup), Adobe Creative Suite, and Drupal preferred.
• Exceptional communication skills, preferably with experience as a writer, editor and/or designer
• Successful track record as a valued team member who can work collaboratively, listen to others and give and take direction as needed
Ability to work effectively with a wide range of constituencies including staff, faculty, students, alumni, and third-party vendors
• Ability to serve as an ambassador of the College with availability to work occasional evenings or weekends as needed
Select the level of experience needed to successfully start the position and accomplish the essential duties of this job.
Three years or more
Preferred Qualifications
Familiarity with selective liberal arts and sciences institution preferred.
FLSA Category
Exempt
Staff/Faculty
Staff
Employment Status
Full-Time
Employment Category
Regular
Essential Staff (emergency situations)?
No
On-Call?
Essential Responsibilities
List the job’s most important responsibilities. There are probably no more than six of these. Also indicate the approximate percent of time spent on each job function. (Note: Do not record how the job responsibilities are carried out.)
Essential Responsibility percentage of time needs to equal 100%
Responsibility
Develop and implement a comprehensive social media strategy for prospective students and their influencers in collaboration with a team led by the Admission Marketing Specialist and a team of Communications Office members
Percentage Of Time
50
Responsibility
Help develop and support a mult-channel student recruitment communication plan (i.e., email, web, social media, multimedia, in-person, publication, etc.) in collaboration with a team led by the Admission Marketing Specialist.
Percentage Of Time
25
Responsibility
Utilize the Slate CRM for student recruitment, application reading and to help with the execution of recruitment marketing initiatives (e.g., email, direct mail, transactional communications, digital/print advertising, lead generation activities, and promotions)
Percentage Of Time
10
Responsibility
Read admission applications and serve as a member of the admission committee
Percentage Of Time
5
Responsibility
Serve as a member of the admission recruitment staff, managing a limited domestic recruitment territory, including annual travel to the region (s)
Percentage Of Time
5
Responsibility
Conduct prospective student interviews, on-campus information sessions, and attend on-campus programs
Percentage Of Time
5
General Responsibilities
General Responsibilities
(1) Maintain regular attendance in accordance with department policy.
(2) Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
(3) Understand and comply with the policies of the College Staff Handbook.
(4) Demonstrate commitment to customer service. Establish effective relationships with internal and external customers and respond to their needs.
(5) Perform duties as a team member in a manner supportive of department and College procedures, policies and goals.
(6) Protect confidentiality of College information.
(7) Provide leadership to others through example and sharing of knowledge/skill.
(8) Communicate with others in a courteous and helpful manner.
(9) May be asked to fill positions considered essential during weather emergencies or other events requiring special staffing.
(10) Perform other duties as assigned.
Supervisory Responsibilities
Does this job have supervisory responsibilities?
No
If yes, then check all that are supervised by this position.
Supervise Student Staff
No
If you supervise student staff, enter approximately how many and the total hours? (e.g., 2 students/XX hours)
0
Supervise Non-Exempt Staff
No
If you supervise non-exempt staff please enter the number.
Supervise Exempt Staff
No
If you supervise exempt staff please enter the number.
Select the level of supervision that this position provides.
Supervision Received
Select the level of supervision that this position receives from their supervisor.
Direction: receive guidance with respect to general objectives; in the majority of tasks and projects assigned, determine methods, work sequence, scheduling, and how to achieve objectives of assignments; operate within specific policy guidelines.
Computer Operations
Please check one of the following
Proficient personal computer skills including electronic mail, record keeping, routine database activity, word processing, spreadsheet, graphics, etc.
Travel
Please check one of the following
Minimal overnight travel (up to 10%) by land and/or air.
Essential Function Analysis
Accurate identification of essential and marginal functions and the time required is important for making a variety of personnel decisions, including recruitment, hiring, performance evaluation, discipline, training and accommodation. The analysis explains the components of the job by identifying who, what, why, how much, and when.
Essential functions are those functions that individual must be able to perform either unaided or with the assistance of a reasonable accommodation. A job function may be considered essential if it meets one of the following criteria:
the position exists for performance of the function;
a limited number of employees can perform the function, and it, therefore cannot be reassigned;
the function is specialized and requires certain expertise to perform it.
Many jobs will also have marginal functions. Marginal functions are those that may be performed by the position but are not tasks critical to job success, can be completed in a number of ways by a variety of people, and are not the primary functions for which the position exists.
Mental/Cognitive Requirements
How much on-the-job time is spent in the following mental/cognitive activities? Show the amount of time by checking the appropriate boxes below.
Does this job have any essential vision requirements? Check all that apply.
Close vision (clear vision at 20 inches or less), Color vision (ability to identify and distinguish colors), Depth perception (three-dimensional vision, ability to judge distances and spatial relationships), Ability to adjust focus (ability to adjust the eye to bring an object into sharp focus)
Work Environment
How much exposure to the following environmental conditions does this job require? Show the amount of time by checking the appropriate boxes below.
Wet or humid conditions (non-weather)
None
Extreme cold (non-weather)
None
Extreme heat (non-weather)
None
Outdoor weather conditions
Under 1/3
Work near moving mechanical parts
None
Work in high, precarious places
None
Air Contamination (i.e., dust, fume, smoke, toxic conditions, disagreeable odors)
The Assistant Director of Admission Marketing will work with a team of admission, communications, financial aid, and admission operation professionals to support and fulfill a strategic student recruitment marketing plan. Reporting to the Admission Marketing Specialist, this person will be a member of the Admission Communications Team, which develops and implements a comprehensive, multi-channel communication and marketing plan for prospective students and their influencers, in collaboration with the Office of Communications. This person will work closely with the Admission Marketing Specialist (Office of Admission) and the Social Content Specialist (Office of Communications) to develop admission-related print, web, email, and social media strategies and content in alignment with the College’s larger social media strategy, per the leadership of the Social Content Specialist. Depending on candidate qualifications and interests, this person may also have responsibility for a limited domestic recruitment territory; student recruitment training and support will be provided as necessary.
• At least three years successful/proven experience in bringing new ideas, creativity, vision and cohesiveness to teams, preferably in educational and/or sales organizations.
• At least three years of successful/proven experience in marketing and communications work, including developing social media content across multiple platforms, specifically in support of educational, recruitment, and/or sales operations.
• Familiarity with contemporary best practices in strategic recruitment marketing and communications and the management of multi-platform social media campaigns that are strategically aligned with a wide array of other recruitment marketing communications initiatives.
• Demonstrated excellence in utilizing data analysis to inform strategic thinking and action
• Familiarity with programming languages (HTML and Liquid Markup), Adobe Creative Suite, and Drupal preferred.
• Exceptional communication skills, preferably with experience as a writer, editor and/or designer
• Successful track record as a valued team member who can work collaboratively, listen to others and give and take direction as needed
Ability to work effectively with a wide range of constituencies including staff, faculty, students, alumni, and third-party vendors
• Ability to serve as an ambassador of the College with availability to work occasional evenings or weekends as needed
Familiarity with selective liberal arts and sciences institution preferred.
Essential Responsibility percentage of time needs to equal 100%
Develop and implement a comprehensive social media strategy for prospective students and their influencers in collaboration with a team led by the Admission Marketing Specialist and a team of Communications Office members
Help develop and support a mult-channel student recruitment communication plan (i.e., email, web, social media, multimedia, in-person, publication, etc.) in collaboration with a team led by the Admission Marketing Specialist.
Utilize the Slate CRM for student recruitment, application reading and to help with the execution of recruitment marketing initiatives (e.g., email, direct mail, transactional communications, digital/print advertising, lead generation activities, and promotions)
Read admission applications and serve as a member of the admission committee
Serve as a member of the admission recruitment staff, managing a limited domestic recruitment territory, including annual travel to the region (s)
Conduct prospective student interviews, on-campus information sessions, and attend on-campus programs
(1) Maintain regular attendance in accordance with department policy.
(2) Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
(3) Understand and comply with the policies of the College Staff Handbook.
(4) Demonstrate commitment to customer service. Establish effective relationships with internal and external customers and respond to their needs.
(5) Perform duties as a team member in a manner supportive of department and College procedures, policies and goals.
(6) Protect confidentiality of College information.
(7) Provide leadership to others through example and sharing of knowledge/skill.
(8) Communicate with others in a courteous and helpful manner.
(9) May be asked to fill positions considered essential during weather emergencies or other events requiring special staffing.
(10) Perform other duties as assigned.
Essential functions are those functions that individual must be able to perform either unaided or with the assistance of a reasonable accommodation. A job function may be considered essential if it meets one of the following criteria:
-
the position exists for performance of the function;
-
a limited number of employees can perform the function, and it, therefore cannot be reassigned;
-
the function is specialized and requires certain expertise to perform it.
Many jobs will also have marginal functions. Marginal functions are those that may be performed by the position but are not tasks critical to job success, can be completed in a number of ways by a variety of people, and are not the primary functions for which the position exists.No documents have been attached.